On Social Media

Post written by Anshul Gupta. Follow him on twitter.

Some facts on social media:

1. Technological audiences are spending more time on social networks looking for content that would enable them to make decisions about technology.

2. Social media helps to enrich the users’ experience by bringing in the wider Web into the site.

3. Trust is everything

4. Advertising through someone’s social graph is the most influential form of marketing

5. Social isn’t always obvious.

6. Twitter is a broadcast medium.

7. it’s not just about the click.

As b2b marketers are expanding their social media footprint, and the resultant value of these efforts—including lead generation and customer conversion—are crystallizing.

Social Media myths:

1 Social media isn’t media.

2 Social media is one product.

3 Social media buys need to be done apart from traditional digital buys.

4 Social media is an uncontrolled conversation.

5 Social media doesn’t have an ROI.

More can be read on the above issues in the following sites:

•http://www.amrinternational.com/reports/b2b_online_marketing_in_the_united_states_assessment_and_forecast_to_2013

•www.made-from-india.com

•http://www.socialmedia.com/about/

•http://www.minonline.com/

•http://www.web-strategist.com

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